Estela Vazquez Perez

Brand, People and Culture Strategist

Employer branding for culture transformation.

Estela manages employer brand reputations that engage talented people as a business advantage. She has succesfully led global enterprise employer brands for financial services in their quest to attract and retain best talent, helping them achieve best employers status, and inspiring employees to advocate for their employer/brand.

Her leadership to attract and retain talented people for the organization of the future is sought-after modern companies, going through culture transformation, brand positioning, and engaging people with innovative experiential marketing.

As a leader in Brand Marketing applied to Talent Management, she is a thought leader, speaker, author, advocate for better workplaces, advising the business in balancing people, brand and culturestrategies. Her global experience is deeper in Canada, USA, Mexico, Chile, Peru, Colombia, UK, Luxemburg, Channel Islands, and Malaysia.

Estela’s work has earned multiple individual and organizational awards and recognition. Her ideas are published by the Human Capital Institute, LinkHumans, Universum Global, Great Place to Work Institute. Connect with her @estelavazquezp or visit

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