Katrina Kibben

CEO and Founder, Three Ears Media

Katrina Kibben is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters how to be better writers. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to teach recruiters to write by helping both established and emerging brands develop and deliver a unique recruiting voice that makes the right people apply. Katrina has spoken at events around the world and written for Fortune, The Chicago Tribune and many other digital publications. She currently resides in Boulder, Colorado.

Content Featuring Katrina Kibben

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Mapping The Mindset: How To Write Recruiting Personas

September 24, 2019 | Katrina Kibben

Every company has a unique story and compelling reasons for why you should work there. It's a feeling you get when you walk into work. It's your best recruitment strategy.

Then, we make a wrong turn. Instead of dialing into the differences and tailoring recruitment marketing to our story, we look to best-in-class case studies to see how others are translating their stories.