Tirdad Sorooshian

Experienced Change Mgt. & Org. Dev. Executive; Passionate Advocate of Effective Leadership; Mentor & Coach

With a background in International Marketing and Organisation Development, Tirdad is a specialist in organisation design, building high performing teams and facilitating and managing institutional change. He has over 30 years’ global, practical experience in improving overall organisational performance by building and implementing intervention strategies to enable organisations to better leverage their core capabilities and the talent and creativity of their people at all levels. This has given him a deep insight into ways in which organisations can attract and retain the best talent, the key determinant of sustained performance.

He was Director of Organisation Development and Change Management at NTL (now Virgin Media), where he led all the major change programmes including a number of company-wide re-organisations and the mergers of all acquired companies (e.g. ComTel, Comcast and CWC). He was a coach and advisor to individuals and teams including the executive leadership team and developed and delivered the Executive Management and Leadership Development programmes.

Before NTL, Tirdad spent ten years at Olivetti International. Working closely with senior leaders in over 40 countries, his mandate was to formulate and implement global marketing and organisational development strategies to facilitate an effective transformation into the Information Management business. Tirdad ensured the successful implementation of the new organisation by overhauling the company’s global marketing, HR and Training infrastructures.

In recent times, within Acclaria or with partners, Tirdad has successfully built and led change programmes, facilitated many strategic workshops and developed and run integrated executive development programmes for companies of all sizes. These include Maersk Oil and Gas, BT, Etisalat, The AA, Philips, Cable & Wireless, Telecom Italia, Royal Bank of Scotland, Virgin Mobile & Virgin Media, n-power, Agresso, Invensys, WPP Group of Companies (e.g. Y&R, Ogilvy, Spafax, J Walter Thompson, Banner Corp.), The University of Surrey, Sykes, AT&T Europe, SSTL and Metoc plc.

Tirdad provides expertise and training and coaching support in all aspects of personal growth, OD and change management to executives and people at all other levels in the client organisations. His work ensures that the transition into the new delivery environment is both effective and efficient.

Tirdad is married with two sons and lives in Haslemere, UK.

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