Brand-building Employee Experiences


Employment branding only really works when it is an accurate reflection of your culture and what it’s like to work at your organization. Organizations thrive when people love them. How employees feel at work is reflected in the customer experience. So how can we create amazing employee stories? Connect with your organization’s identity (brand), articulate the most desired ways of interaction with each other (culture), and craft compelling communications that connect individual human aspirations with our collective purpose (people).This session will review how a strong connection between people, brand and culture inform the desired employee experiences for both organization and employee.
You will learn:

  • How to improve engagement while attracting like-minded candidates.
  • Why connecting brand, people and culture will improve productivity, morale and the customer experience.
  • Practical examples of how investing in the employee experience can pay dividends among key candidate segments.


Estela Vazquez Perez

Brand, People and Culture Strategist