Vlad Coho, is VP, People Experience at Automation Anywhere, a San Jose-based leader in the Robotic Process Automation (RPA) industry. Prior to Automation Anywhere, Vlad spent 20 years in corporate communications, brand, and product management at a variety of technology companies including Microsoft, Google, Riot Games, and Blizzard Entertainment. In these roles, Vlad found that every external touchpoint and reputation challenge or opportunity was the end result of a long chain of actions, processes, policies and culture, and concluded that an effective approach must move up-stream, which is why he chose to pivot his career to focus full time on people and culture matters.